The New York Giants’ offense finally came together last week during a 30-17 dismantling of the Houston Texans. They now stand at, 1-2, tied with Washington, who they play in primetime on Thursday Night Football in an NFC East showcase.
Several NFL sponsors also are asking questions. Multiple media buyers tell THR that clients have requested their ads not appear during games featuring the Ravens or Minnesota Vikings, the team of suspended running back Adrian Peterson (due in a Texas court Oct. 8 on a child abuse charge for whipping his 4-year-old son).
CBS, which kicked off its $275 million Thursday Night Football package Sept. 11 with strong ratings for a Ravens game, had one sponsor ask to be removed from the broadcast and another request its ads shift, likely away from a discussion of the violence issue during CBS Sports’ pregame report.
Shifting advertisements, while significant, does not have the same impact as actually losing sponsors. According to Sports Illustrated, no sponsor has yet fully dropped the NFL. Still, Anheuser-Busch publicly criticized the league’s handling of these recent controversies, and the threat of withdrawing support is real if the PR hit becomes too overpowering. All of this shows that while the NFL is still the king of American sports, it’s not too big to fail.
He has worked so hard on this cause, because he believes that a tax earmark is a tax increase for everyone who doesn’t receive the benefit. Now, I don’t agree with Senator Coburn on a lot of issues, but, again, this particular concept isn’t really complicated or partisan. On a personal note, he [has been] very kind and gracious to me. His staff mentioned they had been following the petition in the press and were always pleased whenever it got a mention.